Most Wanted gave young, gifted footballers a chance to prove their skills in a nationwide search for the next generation of football talent. After eight gruelling trials the final squad of 22 were put through their paces by Peter Reid and Ian Rush, before heading off to the Manchester United training ground to perform under the gaze of Sir Alex Ferguson. Interest was huge with all 2000 places going in just 12 minutes. Nike and AKQA wanted to maintain interest throughout the summer. So we created a Pre-Season video and editorial hub to allow fans to follow the progress of the Most Wanted hopefuls with highlights, behind the scenes footage, competitions, bios and skills training.
- Idea + Art direction
- Virgin Media Creative, June 2008