GSK is the provider of official laboratory services to the London 2012 Games. For the first time, if an athlete has made it to the podium, you'll be sure that they have been drugs tested. They wanted to show how their involvement would have a lasting impact throughout the UK. We developed a physical, interactive and digital experience that is currently touring GSK locations around the UK and will finally live at the Games this summer.
- Idea + Creative direction
- SAS, January 2012
