By now in it’s 10th cycle, America’s Next Top model saw 35 hopefuls battle it out for a contract with CoverGirl and representation by Elite Model Management. With this season came a change of direction, with the show returning to New York. For Living TV this was a flagship show in their evening lineup so they were happy to put significant effort behind their online presence. We created a microsite for fans to dive deeper into exclusive content, watch catchup episodes and interact with the show. The visual language picked up on the NY theme and on the key promotional shoot.
- Creative direction + Art direction
- Virgin Media Creative, September 2008
