About
Artist, photographer and designer Chomoi Picho-Owiny's work is marked by approachable, interesting, and desirable products. His philosophy is that big, innovative ideas deserve to be carefully crafted whilst meaning something to people's lives, and his work embodies that vision. Chomoi started a career in design at a tiny London design firm working on a redesign of a French national newspaper. He then moved into digital, designing and coding websites for a wide range of in house clients and agencies in London. Almost by accident he found himself at Virgin Media, writing advertising copy for Nike, Disney, and Starbucks. Since then he has brought technology and design innovation together for big brands such as Vodafone, Virgin, Unilever, Ladbrokes, RBS, Barclays and Pernod Ricard at leading advertising and digital agencies. His work has been featured in Advertising Age, The Guardian, Campaign, Mashable, Engadget, Contagious, NMA and Webuser. He's also picked up seventeen International awards including a Cannes Lions Cyber Lion bronze, SXSW '11 Awards winner, two Campaign Big silvers and an LIA bronze.
Chomoi grew up in London and studied at the Chelsea School of Art, and later Typography at the University of Reading. He has also photographed European travel and lifestyle features for Mr & Mrs Smith and the Danish tourist board.
Get in touch at: hello@madecarefully.com
Recognition
2011
- SXSW Interactive Awards, Beyond the browser, winner, Share Happy Unilever.
- Revolution Awards, FMCG winner, Share Happy Unilever.
- Econsultancy Innovation awards, Most innovative new technology, winner, Share Happy Unilever.
2010
- Cannes Lions, Bronze Cyber Lion winner, Share Happy Unilever.
- Campaign Big, Digital, Grocery & Soft Drinks winner, Silver, Share Happy Unilever.
- Campaign Big, Direct, Grocery & Soft Drinks winner, Silver, Share Happy Unilever.
- LIA, The NEW category winner, Bronze, Share Happy Unilever.
- IAB Mixx awards, Digital OOH winner, Gold, Share Happy Unilever
- W3 awards, Consumer goods winner, Silver, Share Happy Unilever
- Eurobest, Other Digital Channels winner, Silver, Share Happy Unilever.
- MITX Awards, Best of show winner, Share Happy Unilever.
- MITX Awards, Best use of technology winner, Share Happy Unilever.
- MITX Awards, Technology best of show winner, Share Happy Unilever.
- Digital Out-of-Home Awards, Most Innovative Technology / Platform winner, Share Happy Unilever.
- Creative Media Awards, Outdoor or place-based media, winner, Share Happy Unilever.
- Unilever Global Marketing Award, Best use of new media winner, Gold.
- Design Week, Digital Design shortlist, Share Happy Unilever.
- Various press for Share Happy Unilever Walls in: Campaign, Mashable, BrandChannel, Contagious Magazine, Engadget, Advertising Age and Notcot.
2009
- NMA, press, Visit Denmark Copenhagen nightlife campaign.
2007
- Webuser, press, Virgin Media Sport channel launch.
- NMA, press, Virgin Media Sport channel launch.
- The Guardian, press, Virgin Media Sport channel launch.
- NMA, press, McDonalds campaign.
- NMA, press, 20th Century Fox Night at the Museum campaign.
2000
- Publication: “The integration of theory and practice in teaching designing for the screen”, with M. C. Dyson, Digital Creativity, Vol.11, No.1.
1998
- BASF Award winner, Excellence in design & technology, project work.
Clients
Alcatel-Lucent, Audi, Barclays, BP, BT, Bupa, Carlsberg, Heineken, Disney, Dulux, HCA, GSK, Ladbrokes, Living TV, M&S, Mazda, Mr and Mrs Smith, Nike, Nikon, Pernod Ricard, EA Games, RBS Natwest, SEAT, Starbucks, The AA, Twentieth Century Fox, Unilever, Virgin, Visit Denmark, Vodafone, Volvo